Objectives of the Blog

This blog is done up as an individual assignment for "Festivals and Events Management", a module assigned for the Diploma in Hospitality and Tourism Management. Please be mindful that any critics and comments pose no offences or threats to any readers.The Singapore Slingers is a professional indoor sports team in Singapore. The team plays basketball, providing entertainment to spectators through leagues and matches held at the Singapore Indoor Stadium. The aim of this assignment is to post my observations of the event, Singapore Challenge Series 2008/09-Singapore Slingers and to identify as well as evaluate the different components of the event marketing mix adopted to make this event a success.Finally, considering the role of this event, what is its value to Singapore's economy? Keep posted for more updates.